01.
Strategy & Vision
With strategic analysis complete, ARCHECO moves into structural design — translating experience logic into navigational architecture, information hierarchy, and functional wireframes. Strategic intent meets technical reality in this phase.
02.
Execution & Design
Information architecture for a transit app presents specific challenges: information is urgency-tiered in real time, user contexts shift rapidly between planning and navigation modes, and the consequences of confusion are immediate and concrete.
03.
Impact & Growth
Wireframing served multiple functions: exposing structural problems before visual design investment, providing client teams a concrete artefact for evaluating experience logic, and establishing the interaction model before any code was written.
04.
Conclusion
The key tension —
