Strategy & Vision
Nike Run Club and Nike Training Club are among the world's most widely used fitness apps. Their scale makes them unusually instructive for a structured UX redesign — millions of active users means millions of real behavioural signals to analyse.
Execution & Design
ARCHECO's approach begins with experience scenario mapping: constructing detailed narratives of how specific user types engage with the app across their fitness journey, revealing tension between motivational aspirations and critical daily interaction friction.
Impact & Growth
The most significant finding: the transition from passive tracking to active coaching — where the app shifts from recording what a user did to guiding what they should do next — was consistently the point of highest cognitive friction.
Conclusion
Our proposed interventions targeted the motivational jo
