Strategy & Vision
The second chapter of ARCHECO's baseball app redesign moves from strategic analysis into visual execution — translating design principles into high-fidelity interfaces. This phase is where design decisions become irreversible and must be made with precision.
Execution & Design
Visual hierarchy in a sports data interface presents a specific challenge: information is dense, time-sensitive, and emotionally charged. Fans need to absorb critical data instantly while experiencing the emotional resonance of following their team.
Impact & Growth
The animation and transition system was not decorative — it was functional. Transitions communicated directionality of data updates, signalled the significance of score changes, and guided attention during the moments of highest information density.
Conclusion
The final design achieved the balance re
