Strategy & Vision
Structured scenario methodology is one of the most powerful frameworks in human-centred design — and one of the least understood. This article introduces the approach and shows how to begin applying it from the first day of a project.
Execution & Design
The methodology begins with core user value: the fundamental thing a user is trying to accomplish, expressed independently of any interface or feature. This abstraction prevents teams from solving the wrong problem with a well-designed solution.
Impact & Growth
Persona alignment follows: grounding the scenario in the specific characteristics, contexts, and constraints of a real user type. This transforms a generic task into a human narrative specific enough to generate meaningful design disagreements.
Conclusion
Experience scenarios describe the ideal future-state experience for the p
